• September - Photokina

    DEFINED BY
    BREADTH AND
    VARIETY

    Discover new Art primes,
    mirrorless, and long-reach
    Sport lenses.

    READ THE PRESS RELEASE

  • September - Trifecta

    TOOLKIT
    ESSENTIALS

    Sharp and bright. Supremely
    capable. The perfect quiver.

    EXPLORE THE TRIO

    70-200 | S coming late 2018

  • June - E-Mounts

    THE WAIT
    IS OVER

    Nine lenses are in
    the lineup. See
    what's in stock.

    SHOP NOW

  • September Instant Savings

    CAPTURE
    FALL COLOR

    The all-purpose
    17-70mm | C is adept
    enough to create with
    the changing season.

    SHOP INSTANT SAVINGS

  • September Cine

    Three New FF
    High-Speed Primes

    Experience a higher degree
    of cinematic expression.

Lens Workshops

Lens Workshops are in Full Swing

SEE THE SCHEDULE

sigma summer

#SigmaPhotoSummer Challenge

TAG YOUR SHOTS + VIEW THE GALLERY

Cine Prime

On Set with the DP of Sneaky Pete

WATCH THE SOC VIDEO

Blog Spotlight

Do I Really Need To Go Full-Frame To Up My Game?

This is one of the more frequent themes of conversations I find myself in with photographers who are trying to make their way through the...

Shooting the Breck Epic

As a pro adventure sports photographer, it might come as a surprise to many, but I don’t shoot organized sports events and competitions very...