Welcome to the Sigma Corporation of America (“Sigma” or “we/our/us”) website (the “Site”). This privacy policy describes how Sigma treats your use of the Site and also offline activities when you interact with Sigma, including the handling of personal information. We reserve the right to revise this privacy policy at any time. If we make any substantive changes, we will notify registered users by posting bulletins on the Site, by e-mail at the address provided by you, by posting notice of changes at the Site, or by posting this notice with a new effective date.

If you are a resident of a U.S. state that provides additional rights under specific state laws, please see the California Privacy Disclosures and Residents of Other U.S. States sections of this privacy policy.

Sigma gathers certain broad information about Site use, including the number of unique visitors, the frequency with which they visit, and the programs and services preferred. We gather this information automatically so that we can, for example, learn how many people visit the Site, see which pages are the most and least viewed, and identify which web sites are referring visitors to the Site and related information. The data helps us determine the extent to which visitors use certain parts of the Site and tailor the Site in the future. In connection with these activities we may use some of the following tools.

Cookies and Pixel Tags: We use standard technologies such as a “cookie” and pixel tags to collect information about how the Site is used. A cookie is a small removable data file that is stored by your web browser on your computer. We use cookies to, among other things, identify your computer during a particular session, i.e., when you sign into the Site or post a photo or comment, remember the items in your shopping cart, and analyze Site visitor behavior. You may be able to adjust your cookie settings on your browser or device by interacting with the cookie consent tool on the Site. If you create a user account or otherwise join our Site, these cookies enable you to store your password for fast logon and other conveniences. Most Web browsers provide you with the ability to accept or decline cookies, as well as to be warned each time a cookie is being sent. If you choose to decline cookies, however, you may not be able to take advantage of all aspects of our Site. Pixel tags, also known as beacons or Clear GIF’s, help us better manage content on our Site by informing us what content is effective. Pixel tags are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded invisibly on Web pages.

IP Addresses: We collect and analyze traffic on the Web Site by keeping track of the IP addresses of our visitors. An IP address is the unique numeric identifier assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.

Google Analytics: The Site uses Google Analytics to help analyze how users use the Site. The automatically generated information about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate visitors' use of the website and to compile statistical reports on website activity for Sigma.

Google Analytics collects information anonymously.  Google will not associate your IP address with any other data held by Google. Neither Sigma nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this Site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our Site. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our Site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.

B. Personally Identifiable Information – Voluntarily Provided

Certain actions and areas of the Site require you to provide personal information, such as when you join the Site or create a user account, or submit a photo or comment. The personally identifiable information we collect may include your name, address, phone number, mobile phone number, e-mail address, a user name you provide, or similar information.

Additionally, we may collect information from you when we interact with you at marketing events, trade shows, or conferences. The personally identifiable information we collect may include your name, email address, phone number, company affiliation, or other similar information you wish to provide.

If you do submit personally identifiable information to us, we may share such information with third party marketing partners to market on our behalf in addition to using that information for the purposes for which it was submitted.

We may also use your information in other ways, such as to contact you about changes to Site policy, to provide you with information about products and offers we believe will be of interest to you, or as otherwise disclosed to you at the point of collection. We may share your information with our parent company, affiliates, partners, and any other organizations or entities for similar purposes. Additionally, to the extent required by applicable federal or state law, we will provide this information to others.

By submitting information to us, you give us permission to receive it, review it, edit it, store it, post it on the Site, and use it in appropriate settings designed to illustrate the viewpoint of Sigma.

C. Sharing Information for Operation Of Sigma Business

The below chart summarizes our collection, use, and disclosure of your information:

For the purpose of operating our business, we may transfer information between Sigma and our service providers who use that information only to conduct Sigma business. For example, they may handle Sigma’s credit card processing, shipping, data management, e-mail distribution, market research, information analysis, and promotions management. We may also share your information to administer a Site feature. We provide our service providers with the information they need to perform their services and work with them to protect your information. The information that you submit on the Site may be provided to those vendors on a confidential basis so that those vendors can provide services on our behalf.

In order to better understand your preferences and better serve you, we may combine information we receive and that you give us online with other information from Sigma sources, transactions and communications. This may include data from the Site, Sigma dealers, direct mail, events, or online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources.

We also reserve the right to share your personal information with legal authorities if it is, in our sole opinion, necessary to investigate, prevent, or otherwise take action regarding suspected fraud, situations involving threats or potential harm, or if otherwise required by law (such as by a subpoena, court order, or other legal means). In the event that we reasonably believe that you have violated any of the Terms or policies governing your use of the Site, we reserve the right to use any information we have collected about you in connection with any efforts we make or made by any of our agents on our behalf.

We may transfer personally identifiable information to an affiliate or third party as part of a transfer of business assets. Such a transfer would be within the scope of this policy so long as the affiliate or third party agrees to continue to maintain use and storage of personally identifiable information in accordance with this policy.

Please note that if you remove your user generated content from the Site, your user generated content may still be viewable on third party social platforms, in cached and archived pages, or if other users have stored your user generated content.

Sigma gathers certain broad information about Site use, including the number of unique visitors, the frequency with which they visit, and the programs and services preferred. We gather this information automatically so that we can, for example, learn how many people visit the Site, see which pages are the most and least viewed, and identify which web sites are referring visitors to the Site and related information. The data helps us determine the extent to which visitors use certain parts of the Site and tailor the Site in the future. In connection with these activities we may use some of the following tools.

We work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our Site and your interaction with our communications, including advertising. Our advertising partners, including Meta, may use cookies and pixel tags on this Site and on third party sites on which our ads appear, which allow the advertising partner to track certain information about user behavior, such as “click stream data.” Any use of information by an advertising partner would be governed by their terms of use and privacy policy, so be sure to become familiar with these policies prior to responding to online advertisements.

Additionally, we use third party platforms to purchase advertising space and integrate and measure the performance of our advertisements across other websites. The information that our service providers collect about you may include behavioral information, demographic data, interest-based information, geolocation, and contextual search information.

If you sign up to receive our e-mail newsletter, e-mail updates, or text messages from us, we may collect, store, and use your e-mail address and mobile phone number to send you such information from Sigma. We may also collect and store other personally identifiable information including but not limited to your name, address, phone number, number, username, and/or similar information you may opt to provide us. In addition, as noted above, we may share this information with our parent company, affiliates, and other organizations or entities.

We may use Mailchimp as a service provider to help facilitate our communications to you. To learn more about how Mailchimp may use your personal information, please see their privacy notice.

If you sign up to receive our e-mail newsletter, e-mail updates, or text messages from us, we may collect, store, and use your e-mail address and mobile phone number to send you such information from Sigma. We may also collect and store other personally identifiable information including but not limited to your name, address, phone number, number, username, and/or similar information you may opt to provide us. In addition, as noted above, we may share this information with our parent company, affiliates, and other organizations or entities.

By becoming a member of the Site, you agree to share a basic amount of information with the rest of the community, including your username, city location, and certain other basic information.

You may choose to contact Sigma, by e-mail or otherwise, with other inquiries or to provide comments. Any personally identifiable information you provide in connection with such inquiries or comments will be collected and used by Sigma for the purpose of processing and responding to your inquiries or comments.

Sigma is not responsible for the actions of other users or the circumvention of any privacy settings or security measures on the Site. You post user generated content to the Site at your own risk. Therefore, please be mindful of what you post, because it may become publicly available on the Site or otherwise. Even after account deactivation, copies of your user generated content previously posted may still be viewable in activity fees, in other areas on the Website, on social platforms, in cached and archived pages or if other users have stored your user generated content. Sigma may keep information and content in our backup files and archives.

Sigma maintains an active presence on several social networks. Any published activity feed about you on the Site will be made available to other Site users. Your Site activity will also be made available to social platforms, such as Facebook and Twitter, if you choose to select that option. Please read the privacy policies of those social platforms, because your Sigma Site activity published on those platforms will no longer be governed by Sigma’s Privacy Policy.

Information submitted via the Internet, including through a web page or e-mail is subject to interception or incorrect routing, and the Internet is not a fully secure communications channel. Please consider this prior to submitting any information to us via this Site.
While we follow generally accepted industry standards to protect the personal information submitted to us, no method of transmission over the Internet, or method of electronic storage, is 100 percent secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We do not assume any liability to third parties whose information you include on the Site, or which you post in any user generated content. To help maintain the security of your Sigma account, please keep your password secure.

This part of the privacy policy describes how Sigma treats the personal information of California residents.

Information We Collect

In the last 12 months, we have collected the following types of personal information about you:

• Personal identifiers such as your real name, postal address, Internet Protocol address, email address, account name.

• Personal information categories listed in the California Customer Records provisions, such as financial information, like payment information.

• Commercial information such as products or services you have purchased, obtained, or considered from us, or other purchasing or consuming histories or tendencies.

• Internet or other similar network activity including browsing history, search history, information on your interaction with our websites, applications, or advertisements.

Collection of Sensitive Personal Information

We do not collect sensitive personal information from you.

How Personal Information is Collected and Used

We collect personal information directly from the following sources:

• Directly from you, such as when you sign up for our services.

• Indirectly from you, such as from observing your actions on our websites.

• From third parties, including from analytics providers

We may use your information for the following business purposes:

• To provide our services and sell our products.

• Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

• Helping to ensure security and integrity to the extent the use of the consumer’s personal information is reasonably necessary and proportionate for these purposes.

• Debugging to identify and repair errors that impair existing intended functionality.

• Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with us.

• Performing services on behalf of our customers, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business.

• Supporting our advertising and marketing services as permitted by law.

• Undertaking internal research for technological development and analytics.

• To improve, upgrade, or enhance the services and Site.

Disclosure of Your Personal Information

To learn more about the personal information we have disclosed to operate our businesses, see the relevant sections above.

Sales and “Sharing” of Personal Information

As described above, in the last 12 months we have disclosed your personal information to third parties in connection with operating our online services. Under the broad definition of what constitutes a “sale” under the California law, such disclosures may constitute a “sale” or “share” of your personal information. You may opt out of the sale of your personal information by visiting our Do Not Sell My Personal Information link in our website footer.  We also respond to Global Control Signals through our cookie consent tool. To learn more about sending that signal, please visit https://globalprivacycontrol.org/.  We do not have actual knowledge that we sell the personal information of individuals who are under 16 years of age.

Your California Privacy Rights

If you are a California resident, you have the following rights regarding your personal information:

• Right to Access. You have the right to access the personal information we have collected about you. If requested, we will provide you with a copy of the personal information we have collected.

• Right to Know. You have the right to request that we disclose the following about your personal information in the preceding 12 months:

  1. The categories of personal information we collected;

  2. The categories of sources from which we collected your personal information;

  3. The business or commercial purposes for collecting, selling, or sharing your personal information;

  4. The categories of third parties to whom we disclose your personal information; and

  5. The specific pieces of personal information we have collected about you.

• Right to Delete. You have the right to request that we delete your personal information. Upon verifying your identity and the validity of your request, we will delete your personal information from our records and instruct our service providers, affiliates, or third parties to delete your information as required by law. We may deny your deletion request if retaining the information is permitted under law.

• Right to Correct. You have the right to correct inaccurate personal information that we maintain about you. Upon verifying your identity and the validity of your request, we will use reasonable efforts to correct your personal information as directed. In certain circumstances, we may not be able to satisfy this request depending on the nature of the personal information and purposes for maintaining it.

• Right to Opt-out of Selling/Sharing. You have the right to direct us to not sell or share your personal information at any time. To exercise the right to opt out, you may submit a request to use by visiting our Do Not Sell or Share My Personal Information page or sending the Global Privacy Control signal. You do not need to create an account with us to exercise your opt out rights. Your right to opt out of ‘sharing’ information is a specific right to prevent the provision of your personal information to a third party for them to target certain advertising to you.

• Right to Limit Use of Sensitive Personal Information. We do not collect sensitive personal information.

We may not discriminate against you for exercising any of your rights. However, we may charge different prices or rates, or provide a different level or quality of services, where that difference is reasonably related to the value provided to us by your personal information.

You may designate an authorized agent to make a request to know, request to correct, or request to delete. An agent may be an individual or a business entity. To designate an authorized agent, you must provide the agent with written permission to submit the request. We may still require you to verify your identity directly (subject to certain exceptions). We may refuse a request if the agent does not provide adequate proof of their authorization.

As mentioned above, our Site recognizes the Global Privacy Control Signal. You can configure and use these by navigating to https://globalprivacycontrol.org/.

How to Exercise These Rights

You may request to exercise the foregoing rights by:

• info@sigmaphoto.com

• 631-585-1144

Please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. In connection with such verification, we may ask you to provide your name, email address, or transaction history. We may limit our response to your exercise of the above rights as permitted by law.

California law also provides that California residents are entitled to know how this Site responds to “Do Not Track” browser settings. Like many other websites and online services, this Site does not currently alter its practices when it receive a Do Not Track signal.

11. RESIDENTS OF OTHER US STATES

We want to communicate with you only if you want to hear from us. If you prefer not to receive information from Sigma or would like to update or change your personal information or preferences, follow the instructions below. However, Sigma may send you service-related announcements, and transactional e-mail such as confirmations and receipts, from time to time through the general operation of the Site or by e-mail. If you do not want to receive any e-mail from us in the future, click the “unsubscribe” reference in any e-mail we send you.

If you wish to review the contact information we have on file for you, correct your contact information, provide a change of address, or inform us how you wish your contact information to be used, please contact our staff. You may contact us by mail, telephone, or e-mail, as follows:

Sigma Corporation of America
15 Fleetwood Court
Ronkonkoma, NY 11779
Phone: (631) 585-1144
E-mail: info@sigmaphoto.com