Las Vegas, NV – March 2, 2016 – Sigma Corporation of America, a leading DSLR lens, camera, flashes and accessories manufacturer, has announced its presence at the 2016 Wedding and Portrait Photographers International Conference (WPPI) in Las Vegas, NV from March 7-9, 2016. Sigma will showcase its brand new products, as well as feature an incredible lineup of Sigma Pro speakers in its theater at booth 521. Attendees who visit the Sigma booth will have multiple chances to win popular Sigma lenses each day by simply scanning their badge or participating in the new Sigma Social Studio.
Featuring Never-Before-Seen Sigma Products
Recently announced Sigma products that will be on display for the first time in North America include:
50-100mm F1.8 DC HSM Art Lens: Ideal for portraits, lifestyle and videography, this new mid-range zoom lens delivers outstanding, prime-like results. It covers three popular short tele prime focal lengths (85mm, 105mm and 135mm) and has a constant F1.8 aperture plus beautiful brightness and resolution throughout the zoom range while maintaining focus.
30mm F1.4 DC DN Contemporary Lens: Affordable and compact with state-of-the-art optics, this lens is designed for APS-C mirrorless cameras. It boasts superior image quality with F1.4 capabilities and is ideal for both still photography and videography due to its new stepping motor.
MC-11 Mount Converter: This new high-performance Global Vision lens converter was designed for Sony E-mount, full-frame and APS-C sensor cameras. With the new MC-11, Sony camera users will be able to utilize 19 Global Vision lenses in Sigma Canon EF Mount (CA) and Sigma Mount (SA).
Sigma Pros Take Center Stage
Headlining this year’s Sigma theater are Sigma Pros: Judy Host, Andy Marcus, Jennifer Rozenbaum and James Schmelzer. Known for their in-depth knowledge of photography, Sigma Pros will share tips and techniques ranging from lighting to boudoir photography to selecting the right lens.
The Sigma theater at WPPI will also serve as a first welcome to Sigma’s newest Pro, legendary wedding photographer Andy Marcus, as well as congratulate Jen Rozenbaum on the launch of her new Shamelessly Feminine: A Modern Take on Iconic Women series.
Visions of Light: Learning to Recognize Light Quality
Understanding how to create and use light in photographs is one of the most important elements in creating beautiful images. Quality of light, whether it’s natural or created using lighting modifiers, is crucial, as is the lens one uses to capture a subject. In this session, Judy will teach attendees how to build a solid understanding of light quality and lens options to help them develop a unique personal style.
Grace & Balance: Understanding the Importance of Composition in Your Imagery
Image composition is crucial to conveying emotion in an image, using leading lines, light placement, exposure and lens perspective to add impact. When using images to tell a story, photographers must capture or create an entire scene, and lenses are an integral part of that creative process.
Raise the Bar: Photographing Amazing Weddings
Choosing the right lens will make your images stand out from the competition, an absolute necessity when fighting for the chance to shoot a couple’s big day. With 75 years’ experience photographing the biggest weddings in New York City, Andy will teach WPPI attendees how to shoot stunning wedding photos and increase sales.
Recipes for Boudoir Success
Jen will share some of her favorite boudoir images and explain how she got them―from start to finish. She’ll take the audience through the decision-making process that goes into making an image, explaining posing, location, lighting, lens choice and more. Jen will break down the images, enabling attendees to successfully apply the same decisions in their own work.
Shamelessly Feminine: A Modern Take on Iconic Women
Introducing her newest collaboration with Sigma, Jen will explain her drive behind this project as well as take attendees through the creative process she used to create modern day images of iconic women. Jen will discuss her choices for costume selection, make-up and hair styling, and how they reflect the character of her subjects.
Fast Lens and Constant Light Solutions for Compelling Headshots
In this presentation, James will demonstrate the techniques for his signature portraits using minimum equipment in the Sigma performance studio.
Creative Lens Choices and Lighting Decisions for Dramatic Glamour Photography
Watch James work his magic to create engaging glamour shots that bring out the best features in his subjects. He’ll show attendees why choosing the right lens and lighting is critical in this mission, and how to do just that.
Also presenting in the theater during WPPI is Sigma Technical Representative and PPA Master l Photographer, Ryan Brown.
The Storytelling Portrait: The Best Lens Choices for Creative Impact
Photographer Ryan Brown will take a look at the technique, composition and best lenses to create and convey a story and emotional connection in a portrait.
Visit the Sigma Social Studio for a Daily Art Lens Giveaway
To add even more fun to the mix, Sigma is rolling out the Sigma Social Studio at WPPI 2016. Each day the Sigma Studio will boast a theme that coincides with the Global Vision Lens line – Sports, Art and Contemporary. Attendees are invited to have their picture taken with the Social Studio’s themed models. All participants will be entered into a daily drawing to win a Sigma Art Lens.
Day One lens giveaway is a Sigma 24mm 1.4 Art. Day Two lens giveaway is a Sigma 35mm 1.4 Art, and Day Three is a Sigma 50mm 1.4 Art. Winners are selected at random at the end of each day.
More Chances to Win a Sigma Lens
In addition, attendees who stop by the booth are eligible to enter their name for a second Sigma lens drawing just by having their badge scanned.
To register for WPPI 2016 and visit Sigma’s booth, please visit http://www.wppionline.com/index.shtml.
About Sigma Corporation
Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.