With the widespread popularity of the small sensor APS-c format cameras, the standard “kit” lens is often supplied at a very attractive price. Unfortunately, some of those kit lenses may be lacking in features and in image quality. In order to offer photographers an alternative to the camera manufacturers' lenses, we have introduced our own "standard zoom" lens. Sigma's 18-50mm F2.8-4.5 DC OS HSM with an almost 3 to 1 zoom range, this compact lens is great for vacations scenic, quick snap shots of the kids playing in the backyard, a day at the beach or even casual portraits. Three Aspherical glass elements offer correction for distortion, two SLD (Special Low Dispersion) glass elements provide optimum color correction and sharpness and Super Multi-Layer lens coating reduces flare and ghosting and assures high image quality throughout the entire zoom range. It employs Sigma’s state of the art technology to assure top quality images at a value price.

Sigma's SD15 SLR camera is the latest model in Sigma's SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new SD15 incorporates the "TRUE II" image processing engine which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-segment AE sensor and AFE (Analog Front End). It provides high image quality and user friendly design. In addition, the durable shutter mechanism, which has a life of over 100,000 actuations, is ideal for the demand of digital photography.